Reviewing Potential Local Fruit Markets: A Utah Case Study

Abstract

The demand for locally grown produce has increased significantly in recent years as the local food movement has gained national popularity. The question that arises is whether growers can supply sufficient quantities of produce to support local demand. Data for population, fruit production and fruit consumption were reviewed to determine the potential size of the local market in Utah, and determine whether growers can meet the demand for local product. Trends indicate that both the Utah population and the estimated total fruit consumption have increased, while statewide fruit production has declined, shifting Utah from a net exporter of fresh fruit to a net importer. Since suitable orchard land in Utah is becoming more limited, increasing fruit supply to the local market could best be accomplished by increasing yields on existing orchard acreage.